Key facts
- Canada's film and television industry is experiencing a strong resurgence after a period of slowdown.
- Production spending in key hubs like Ontario and British Columbia saw a 26% drop in 2024 but is now recovering.
- Generous tax incentives, including up to 45% in Manitoba, and a weak Canadian dollar are key drivers of the rebound.
- Major productions such as the sequel to 'The Handmaid's Tale' and Amazon's 'Reacher' are filming in Canada.
- Infrastructure is expanding, with Vancouver's Bridge Studios adding 20 new soundstages.
Canada's film and television industry is experiencing a significant rebound, moving beyond its "Hollywood North" reputation to assert its own storytelling capabilities. After a challenging year marked by Hollywood's writers' and actors' strikes, which halted productions, the country is now seeing a resurgence with soundstages filling up and international producers returning.
Key production hubs like Ontario and British Columbia, which experienced a 26% drop in production spending in 2024, are recovering faster than anticipated. This comeback is fueled by major incentives, a favorable exchange rate, and a well-developed production infrastructure. Ontario offers a 21.5% tax credit, British Columbia provides 28% on labor and 35% for visual effects, Manitoba offers up to 65% with bonuses, and Newfoundland and Labrador has a 40% tax credit. The weak Canadian dollar further enhances cost-effectiveness for Hollywood productions.
High-profile projects are driving this resurgence across the country. In Ontario, 'The Handmaid's Tale' recently wrapped, and its sequel 'The Testaments' will begin shooting in March 2025. Amazon's 'Reacher' filmed in Newfoundland, and Apple TV+'s 'Severance' shot an episode there. Manitoba saw filming for 'Nobody 2' and 'Normal,' while Newfoundland and Labrador hosted 'Hudson & Rex' and 'Son of a Critch.' British Columbia, particularly Vancouver, is experiencing a surge in scouting requests, with Bridge Studios expanding by 20 soundstages. The B.C. industry is also leading in green production initiatives.
Despite Canada's impressive recovery, the global production landscape is highly competitive, with the U.K. and Eastern Europe also boosting incentives. However, Canada's established infrastructure, skilled crew expertise, generous tax credits, cost-effective currency, and versatile locations position it to remain a top filming destination.