Key facts
- Burnley Football Club terminated its main shirt sponsorship deal with Finotive after six weeks.
- The club cited unspecified reasons for the termination.
- Vertu, a commercial partner since 2022, has been promoted to main shirt sponsor.
- The announcement was made hours before the start of the Championship season.
- Burnley will address fans who purchased replica shirts with Finotive branding.
Burnley Football Club has terminated its main shirt sponsorship agreement with trading platform Finotive after only six weeks, citing unspecified reasons. The club confirmed the decision on Friday morning, just hours before the start of the new Championship season.
Finotive, established in 2021 with offices in Dubai and run by English CEO Oliver Newland, was announced as Burnley's front-of-shirt partner in early July. The association was visible on a new away kit, designed by shareholder and former NFL star JJ Watt, launched just two weeks prior to the termination announcement.
Burnley stated that the termination was a decisive action to protect the club's interests and those of its supporters, ensuring preparations for the new season remain uninterrupted. The club will be communicating with fans who had already purchased replica shirts featuring Finotive's branding.
Swiftly following the termination, Burnley announced that Vertu, a commercial partner of the club since 2022, would be promoted to become the main shirt sponsor. Burnley chairman Alan Pace expressed enthusiasm for the expanded partnership, highlighting a shared commitment to ambition and innovation.