Key facts
- 62% of shoppers have purchased directly from an in-store ad.
- Shopper receptivity to in-store advertising has grown across all major store zones since 2023.
- The findings are based on new research from Grocery TV, a retail media platform.
New research from Grocery TV, a prominent in-store retail media platform, reveals a significant increase in shopper engagement with in-store advertising. The study found that 62% of shoppers have made a purchase directly influenced by an in-store advertisement. This trend shows growing receptivity across all major store zones compared to 2023, underscoring the rising effectiveness of retail media networks in driving consumer behavior at the point of sale.