Key facts
- Apple announced its new AI system, Apple Intelligence.
- Apple Intelligence will be integrated into iOS 18, iPadOS 18, and macOS Sequoia.
- New features include writing tools, image generation, and enhanced Siri.
- The system uses on-device processing for privacy and cloud for complex tasks.
- Apple is partnering with OpenAI to integrate ChatGPT into Siri and writing tools.
Apple has officially entered the generative AI race with the announcement of Apple Intelligence, its new AI system designed to be integrated across its product ecosystem. This system will power a suite of new features within iOS 18, iPadOS 18, and macOS Sequoia, aiming to make AI more personal and useful for users. Key capabilities include enhanced writing tools that can rewrite, proofread, and summarize text, as well as image generation features for creating custom emojis and photos. Siri is also set to receive a significant upgrade, becoming more conversational and context-aware, capable of understanding and acting on user requests across applications. To bolster its capabilities, Apple is partnering with OpenAI, allowing Siri and other system features to access ChatGPT for more complex queries when needed, while maintaining user privacy through on-device processing for most tasks. The company emphasized its commitment to privacy, stating that complex requests sent to the cloud will be anonymized and not stored. This move positions Apple to compete with other tech giants heavily invested in AI development.