Key facts
- Before has launched its Brilliant Breath MouthWash.
- The mouthwash is described as North America's first fully home compostable mouthwash.
- It is packaged in plant-based Vivomer packaging.
The launch of Before's Brilliant Breath MouthWash addresses growing consumer demand for sustainable and eco-friendly products, particularly in the personal care sector. By utilizing fully home compostable materials and plant-based packaging, the company aims to reduce plastic waste and appeal to environmentally conscious consumers.