Key facts
- The BBC is reportedly considering hiring television presenter Lorraine Kelly.
- ITV is reportedly implementing significant cost-cutting measures.
- Lorraine Kelly has hosted programs on ITV for over 40 years.
- The potential move is seen as part of an intensified competition for ratings between broadcasters.
The BBC is reportedly planning to hire television presenter Lorraine Kelly, who has been a fixture on ITV for over 40 years. This potential move comes as ITV is reportedly undergoing significant cost-cutting measures, described as a 'bloodbath'. The report suggests that broadcasters are intensifying their competition for ratings, with the BBC looking to strengthen its daytime programming by potentially poaching Kelly.