Key facts
- Bath & Body Works is implementing a makeover under its new CEO.
- The company's strategy is shifting to include changes in fragrances and influencer marketing.
Bath & Body Works is initiating a significant transformation under the leadership of its new chief executive officer. The company's strategic direction is being reshaped, with a particular focus on revamping its fragrance portfolio and its approach to influencer marketing. These changes signal a new era for the consumer brand as it seeks to adapt to evolving market trends and consumer preferences.