Key facts
- Apple announced its new AI system, Apple Intelligence, at WWDC.
- Apple Intelligence will integrate generative AI across iPhone, iPad, and Mac.
- The system prioritizes privacy and personalization.
- Apple is partnering with OpenAI to integrate ChatGPT.
- New AI features include writing tools, image generation, and enhanced Siri capabilities.
Apple unveiled its new artificial intelligence system, Apple Intelligence, at its annual Worldwide Developers Conference (WWDC). This marks a significant push into generative AI for the tech giant, integrating these capabilities across its ecosystem of iPhone, iPad, and Mac devices. Apple emphasized that Apple Intelligence is designed with privacy at its core, processing user data on-device whenever possible and utilizing private cloud compute for more complex tasks. The system will offer new tools for writing, image generation, and a more capable Siri. In a notable move, Apple announced a partnership with OpenAI, integrating ChatGPT into its devices to handle more complex queries and tasks. This collaboration aims to provide users with access to advanced AI models while maintaining Apple's privacy standards. The new features are expected to roll out with iOS 18, iPadOS 18, and macOS Sequoia later this year.