Key facts
- Amazon Prime Day 2026 is expected to occur in July.
- Official dates for the 2026 sale have not been released.
- The 2025 Prime Day sale ran from July 12 to July 14.
- Discounts in 2025 reached up to 80% on electronics and headphones.
- Amazon Business customers were offered GST invoices and bulk purchase discounts.
As July approaches, anticipation is growing for Amazon Prime Day 2026. While official dates have not yet been announced, the sale is widely expected to take place in July, consistent with previous years. Last year's Prime Day event, which ran from July 12 to July 14, offered significant discounts across a range of categories, providing a glimpse into potential deals for 2026.