Key facts
- Amazon's Prime Day 2026 will occur from June 23 to June 26.
- The sale will last for four days, an extension from its original two-day format.
- Amazon also holds a fall event known as Prime Big Deal Days.
- Amazon's Big Spring Sale is another major savings event held annually.
Amazon has announced the dates for its annual Prime Day sale, which will take place from June 23 to June 26, 2026. This year's event will span four days, an increase from the traditional two-day sale. In addition to Prime Day, Amazon hosts other significant shopping events, including Prime Big Deal Days in the fall and Amazon's Big Spring Sale in the spring. The company suggests that Prime Day deals are particularly noteworthy for Amazon devices, Apple products, and various tech gadgets.