Key facts
- Aavin has denied reports that its 'Green Magic' milk brand has been discontinued.
- The company stated that distribution of 'Green Magic' milk is continuing as usual.
- Aavin clarified that all its milk varieties are being supplied to meet consumer demand.
- Reports had suggested a reduction in 'Green Magic' milk supply due to low procurement.
- Aavin reiterated that 'Green Magic' would remain available without interruption.
State-owned Aavin has issued a clarification denying recent media reports that its 'Green Magic' milk brand, known for its green packaging and 4.5 per cent fat content, has been discontinued or had its supply significantly reduced. The company stated that distribution of all its milk varieties, including 'Green Magic', is continuing as usual to meet consumer demand.
Reports had suggested that Aavin had cut back on 'Green Magic' milk supply due to low procurement, potentially forcing consumers to opt for more expensive private brands. Aavin's press release explicitly called these reports false and requested the public not to be misled.