Japan resort train aims to lure Southeast Asian tourists to Niigata

Key facts

• Echigo Tokimeki Railway is increasing marketing efforts for its Setsugekka resort train.
• The train aims to attract Southeast Asian tourists.
• The Setsugekka train offers gourmet dining.
• The train provides scenic views of the Sea of Japan.
• The train provides scenic views of Mt. Myoko.
• The initiative targets tourism in Niigata.

Echigo Tokimeki Railway is stepping up its marketing initiatives to attract international tourists, with a particular focus on visitors from Southeast Asia, to its Setsugekka resort train. The Setsugekka train provides passengers with an experience that includes gourmet dining options and picturesque views of the Sea of Japan and Mt. Myoko. The railway company's efforts are aimed at increasing tourism in the Niigata Prefecture. By highlighting the unique offerings of the Setsugekka train, Echigo Tokimeki Railway hopes to draw a new demographic of travelers to the region, potentially boosting local economies and showcasing the natural beauty and culinary experiences available in Niigata.