Key facts
- Green SM, a Vietnamese taxi and ride-hailing company, is expanding into Kazakhstan.
- The service will operate a fleet of VinFast electric vehicles.
- Green SM plans to retain up to 83% of trip revenue and offers daily EV rental rates starting at $22.50.
- Drivers have raised questions about the service's app, operational transparency, and a potential $100 deposit.
- The company is backed by VinGroup, the Vietnamese conglomerate that manufactures VinFast vehicles.
Green SM, a taxi and ride-hailing company from Vietnam, is planning to expand its operations into Kazakhstan, utilizing a fleet of VinFast VF6 electric vehicles. The company recently held a presentation for local drivers in Almaty, detailing its proposed terms, including a bonus system and rental program for the electric cars.
Representatives from Green SM stated that the company works directly with drivers and plans to retain up to 83% of trip revenue, with weekly payouts and daily electric vehicle rental rates starting at $22.50. Emphasis was placed on maintaining high service standards.
However, the presentation reportedly raised more questions than enthusiasm among potential drivers. Concerns were voiced regarding the lack of a demonstrated app for drivers and passengers, insufficient publicity for the launch, and a claimed $100 deposit requirement for prospective drivers, which Green SM had not officially commented on.
Market participants remain skeptical about Green SM's ability to challenge established players like Yandex Taxi and InDrive, despite the backing of VinGroup, the major Vietnamese conglomerate behind VinFast. The success of the new service will depend on its ability to generate sufficient demand and compete effectively in the Kazakhstani ride-hailing market.