Key facts
- Mizuno, a Japanese athletic equipment maker, is launching sales in India.
- The company's initial focus will be on cricket equipment.
- Mizuno sees opportunity in India due to rising incomes and lifestyle changes.
- Mizuno recently achieved record revenue and profits driven by football products and lifestyle apparel.
Major Japanese athletic equipment manufacturer Mizuno is preparing to enter the Indian market this month. The company plans to initially focus on cricket equipment, capitalizing on the sport's immense popularity in India and a growing demand for athletic gear as incomes rise and lifestyle changes lead to reduced physical activity.