Key facts
- Japan's government is expanding a pilot project to promote its TV dramas in Thailand.
- The project aims to assess overseas demand for Japanese content.
- New episodes of the hit drama "Vivant" will be broadcast in Thailand.
- NTT DOCOMO's "Lemino Japanese Collection" will offer about 1,470 episodes from 76 Japanese companies on TrueVisions Now.
- The action-drama series "HiGH & LOW" will be adapted in Thailand for a 2027 release.
The Japanese government is intensifying efforts to expand the global reach of its television dramas, particularly in Asia, through a pilot project in Thailand. This initiative, spearheaded by NTT DOCOMO, Inc., involves distributing a substantial collection of Japanese live-action content, including popular dramas like "Vivant" and the "HiGH & LOW" franchise, on Thai streaming platforms.
The "Lemino Japanese Collection," launched on TrueVisions Now, features approximately 1,470 episodes from 76 Japanese companies, including major broadcasters and production houses. This project, implemented by NTT DOCOMO as part of a Ministry of Internal Affairs and Communications initiative, aims to gather viewing data to support content providers in their overseas expansion strategies. The content is specifically curated for the Thai market and is not viewable within Japan.
In a significant move for international adaptation, Nippon TV's hit action-drama series "HiGH & LOW" is set to be remade in Thailand by GMMTV and Parbdee Tawesuk. Titled "HiGH & LOW: BORN TO BE HIGH," the Thai adaptation is scheduled to air in 2027, marking the franchise's first international expansion and reinforcing the global appeal of Japanese storytelling. This collaboration highlights the growing trend of Japanese intellectual property being adapted for diverse international audiences.