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BYD launches first Brazilian-made plug-in hybrid flex car

Created at 4 Aug · 1:59 PM1 source↑ Market-relevant
IN SHORT

Chinese automaker BYD is launching its first Brazilian-made plug-in hybrid flex-fuel car, the Song Pro Super-Hibrido Flex Fuel, on Tuesday. The vehicle can run on electricity, gasoline, or ethanol and features a powertrain co-developed by Brazilian and Chinese teams.

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Key Numbers

100 million reaisinvestment in new car model
$19.6 millioninvestment in new car model
60 kmelectric-only range for GL model
120 kmelectric-only range for GS version
January 2027target for 50% local parts
5.5 billion reaisinvestment in Camacari plant
180,000 carsexpected production at Camacari plant this year
200,000 vehiclescompany sales target in Brazil in 2026
150,000 vehiclesexpected supply from Camacari plant in 2026
5,861 unitsDolphin GS sales in July
23,465 vehiclesBYD total sales in Brazil in July
9.1%BYD market share in Brazil

Who's Involved

BYD
Chinese automaker launching first Brazilian-made plug-in hybrid flex car
Alexandre Baldy
Senior Vice President of BYD Brazil
BYD launches first Brazilian-made plug-in hybrid flex car

↳ Why This Matters

The launch signifies BYD's deepening commitment to the Brazilian market and its strategy to adapt vehicle offerings to local fuel preferences, potentially influencing other automakers' strategies in the region and expanding the market for flex-fuel hybrid vehicles.

Key facts

  • BYD is launching its first Brazilian-made plug-in hybrid flex-fuel car, the Song Pro Super-Hibrido Flex Fuel.
  • The vehicle can run on electricity, gasoline, or ethanol.
  • It has an electric-only range of 60 km (GL model) or 120 km (GS version).
  • The car is manufactured at BYD's Camacari plant in Bahia state.
  • BYD is investing 5.5 billion reais in the Camacari plant.

Chinese automaker BYD is launching its first plug-in hybrid flex-fuel car made in Brazil, the Song Pro Super-Hibrido Flex Fuel, on Tuesday. This launch follows a two-year investment of 100 million reais ($19.6 million) and marks a significant step in BYD's strategy to localize production and establish Brazil as a regional export hub.

The Song Pro Super-Hibrido Flex Fuel features a powertrain capable of running on electricity, gasoline, or ethanol, with an electric-only range of 60 km for the GL model and 120 km for the GS version. The vehicle is manufactured at BYD's Camacari plant in Bahia state, which is set to receive a total investment of 5.5 billion reais and is expected to produce around 180,000 cars this year.

BYD aims to meet its goal of using more than 50% local parts for all Brazilian-made vehicles by January 2027 and plans to build batteries at the Camacari factory. While developed for the Brazilian market, the Song Pro Flex could potentially be exported to other regions like India.

July marked BYD's strongest month in Brazil to date, with sales reaching 23,465 vehicles, more than double the previous year, securing the company fourth place in the market with a 9.1% share. The Dolphin GS model topped the retail market with 5,861 units sold.

Frequently asked questions

BYD has launched the Song Pro Super-Hibrido Flex Fuel, its first plug-in hybrid flex-fuel car made in Brazil.

The car's powertrain can run on electricity, gasoline, or ethanol.

It is manufactured at BYD's Camacari plant in northeastern Bahia state, Brazil.

In July, BYD sold 23,465 vehicles in Brazil, achieving a 9.1% market share and ranking fourth.

What Happens Next

01The Song Pro Super-Hibrido Flex Fuel hits dealerships across Brazil on Wednesday.
02BYD plans to build batteries at the Camacari factory.
03BYD aims to use more than 50% local parts for all Brazilian-made vehicles by January 2027.

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Cadence

How It Developed

BYD is launching its first Brazilian-made plug-in hybrid flex-fuel car.
The Song Pro Super-Hibrido Flex Fuel can run on electricity, gasoline, or ethanol.
The car features an electric-only range of 60 km for the GL model and 120 km for the GS version.
The vehicle is built at BYD's Camacari plant in Bahia state.
BYD aims to use over 50% local parts in Brazilian-made vehicles by January 2027.
BYD plans to build batteries at the Camacari factory.
The Song Pro Flex could eventually target other markets like India.
BYD is investing 5.5 billion reais in the Camacari plant, expecting it to produce 180,000 cars this year.

Sources

T1
BYD debuts first Brazilian-made plug-in hybrid flex car as sales surgeReuters

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