Key facts
- Meta CEO Mark Zuckerberg is urging his team to explore partnerships.
- The partnerships are with prediction markets Polymarket and Kalshi.
- These partnerships are for Meta's new app, Arena.
- Arena will reportedly use video-game-like points.
- Existing prediction markets use real money.
Meta CEO Mark Zuckerberg is reportedly pushing his team to explore potential partnerships with prediction markets Polymarket and Kalshi. This initiative is tied to the development of Meta's new app, codenamed Arena. Unlike established prediction markets that operate with real currency, Arena is expected to employ a system of video-game-like points. This approach aims to create a different user experience and potentially avoid some of the regulatory hurdles associated with financial markets. The exploration of these partnerships indicates Meta's strategic interest in incorporating innovative engagement features into its new application. The specific details of how these points will function or be valued within Arena remain undisclosed, but the intention is to move away from real-money transactions. This development suggests a broader trend of technology companies exploring alternative engagement models for their platforms.