Key facts
- Samsung's 2026 S90H OLED TV features a new matte screen.
- The matte screen is designed to significantly reduce glare.
- The S90H is considered ideal for bright rooms.
- Color performance is slightly diminished compared to the S90F model.
- The S90H offers excellent contrast.
- The S90H offers excellent processing.
- The S90H offers excellent gaming features.
- The S90H is positioned as a midrange OLED TV.
Samsung's 2026 S90H OLED TV is positioned as a midrange option designed to enhance viewing experiences in diverse room settings. A key innovation is its new matte screen, which substantially decreases glare, thereby making the television a more viable choice for brightly lit rooms. This feature directly addresses a common challenge faced by OLED technology in well-lit environments.
While the S90H demonstrates considerable strengths, including excellent contrast and processing power, its color performance sees a slight reduction when compared to its predecessor, the S90F. Despite this minor trade-off, the television retains robust gaming features, appealing to a broad spectrum of users. The overall design prioritizes a balance between visual fidelity and practical application in everyday home settings.
The development of the S90H builds upon the established capabilities of Samsung's OLED line, aiming to refine the user experience. By incorporating a glare-reducing matte finish, Samsung seeks to broaden the appeal of OLED technology beyond darker viewing spaces, making it more versatile for general consumers who may not have dedicated home theaters. The focus on contrast and processing suggests a continued commitment to picture quality, even with the introduction of new screen treatments.