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Samsung S90H 4K TV review: A midrange OLED fit for any room

Created at 3 Jul · 8:15 PM1 source↑ Market-relevant
IN SHORT

Samsung's 2026 S90H OLED TV builds on its predecessor's strengths with a new matte screen that significantly reduces glare, making it ideal for bright rooms. While color performance is slightly diminished compared to the S90F, the S90H offers excellent contrast, processing, and gaming features.

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Key Numbers

2026model year
4HDMI 2.1 ports
165Hzrefresh rate support
42 to 83 inchesavailable sizes

Who's Involved

Samsung
manufacturer of the S90H OLED TV
Ryan Waniata
Business Insider reviewer
Hisense U7SG
rival TV model with a metallic base
Sony Bravia 8 II
rival TV model
Samsung S90H 4K TV review: A midrange OLED fit for any room

↳ Why This Matters

The Samsung S90H OLED TV offers a compelling option in the midrange market by addressing a key consumer pain point: glare. Its new matte screen technology makes it a strong choice for bright rooms, while retaining core OLED strengths like contrast and processing, though with a slight compromise on color accuracy compared to its predecessor.

Key facts

  • The Samsung S90H OLED TV features a new matte screen for glare reduction.
  • It offers vibrant colors, fantastic processing, and striking contrast.
  • The TV has four HDMI 2.1 ports supporting 165Hz and VRR.
  • The S90H is available in sizes ranging from 42 to 83 inches.
  • Color performance is slightly worse than the previous S90F model.

Samsung's 2026 S90H OLED TV aims to build on the success of last year's S90F, focusing on essential picture quality elements like vibrant colors, strong processing, and excellent contrast. The most significant upgrade is the adoption of a matte screen, previously found on Samsung's higher-end S95 series, which effectively combats reflections, making it a strong contender for brightly lit rooms.

While the OLED panel continues to deliver pixel-level contrast and wide viewing angles with similar brightness to its predecessor, the new matte finish comes with a slight trade-off in color performance. The S90H's color accuracy is marginally worse than the S90F's, a factor that might lead some consumers to opt for the older, potentially cheaper model if glare is not a primary concern.

In terms of design and features, the S90H boasts a slick aesthetic with slim graphite-black bezels. The setup is designed for ease, with a slide-and-click stand that requires no screws. However, the stand itself is noted as feeling less sturdy than some competitors, with one leg requiring significant force to install. Input connectivity is robust, featuring four HDMI 2.1 ports, though two are downward-facing, which may be inconvenient for some setups. The inclusion of HDMI ARC on the side and full HDMI 2.1 support for high-bandwidth gaming features like 165Hz and VRR positions it favorably against some pricier alternatives.

The S90H also includes Samsung's micro-sized SolarCell remote, which is battery-free and designed for improved handling. The TV is available in a range of sizes from 42 to 83 inches, with the 48- and 77-inch models reportedly using a four-stack OLED panel for potentially higher brightness. Despite the minor drawbacks in color performance and stand sturdiness, the S90H is presented as an excellent midrange OLED option, particularly for those prioritizing a glare-free viewing experience in sunlit environments.

Frequently asked questions

The main advantage is its new matte screen, which significantly reduces glare and reflections, making it ideal for use in bright or sunlit rooms.

The S90H features a glare-free screen and similar brightness and contrast. However, its color performance is slightly worse than the S90F's, and the S90F may be available at a lower price.

The TV supports high-bandwidth gaming features, including a 165Hz refresh rate and Variable Refresh Rate (VRR), thanks to its four HDMI 2.1 ports.

It is available in sizes ranging from 42 to 83 inches.

What Happens Next

01Consumers will need to weigh the benefit of the glare-free screen against the slight dip in color performance and potentially higher price compared to the S90F.

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Cadence

How It Developed

Samsung's S90H OLED TV is the successor to the S90F, featuring a new matte screen.
The matte screen technology, previously exclusive to pricier Samsung models, significantly reduces reflections.
The S90H offers similar brightness and pixel-level contrast to its predecessor.
Color performance on the S90H is slightly worse than the S90F.
The TV features a plug-and-play design for easy setup.
It includes four HDMI 2.1 ports, supporting high-bandwidth gaming features.
The S90H is available in sizes from 42 to 83 inches.

Sources

T1
Samsung S90H 4K TV review: A midrange OLED fit for any roomBusiness Insider

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