Key facts
- 53% of Indian chief marketing officers expect 5-9% AI-driven revenue growth.
- India leads globally in agentic commerce adoption.
- Marketing functions are increasingly owning AI strategy in India.
- N-able will expand its India workforce by over 50% by the end of 2026.
- N-able has opened a Global Capability Centre in Bengaluru.
- The Bengaluru hub will focus on AI and cybersecurity talent.
- Avataar AI launched Varya, a text-to-video generator.
- Varya is designed for quick and cost-effective video creation from text prompts.
- Varya is tailored for localized content relevant to Indian contexts.
- Americans express growing pessimism about AI's societal impact.
- Concerns about AI include misinformation, deepfakes, and job loss.
India is positioned as a frontrunner in AI adoption and expected revenue growth, according to a survey by Boston Consulting Group (BCG). A significant majority of Indian chief marketing officers (CMOs), 53%, anticipate AI-driven revenue growth ranging from 5% to 9%, a figure that surpasses global averages. The BCG survey also highlights India's leadership in agentic commerce adoption and the increasing ownership of AI strategy by marketing departments within companies. This proactive approach to AI integration is further underscored by N-able, a US-based cybersecurity firm, which plans to expand its India workforce by more than 50% by the end of 2026. N-able has also inaugurated a Global Capability Centre in Bengaluru, a new hub dedicated to fostering AI and cybersecurity talent to bolster business resilience.