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Synthesia expands AI training beyond videos to interactive role-playing

Created at 22 Jul · 8:16 AM1 source↑ Market-relevant
IN SHORT

AI video generation company Synthesia has launched Roleplay Sessions, an interactive training product allowing employees to practice high-stakes conversations with AI avatars. The new platform aims to provide measurable business outcomes and performance data, moving beyond content generation to behavioral change.

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Key Numbers

threetop companies by market cap in Europe
fivetop Fortune 100 companies

Who's Involved

Synthesia
AI training platform startup
Victor Riparbelli
CEO and co-founder of Synthesia
Synthesia expands AI training beyond videos to interactive role-playing

↳ Why This Matters

Synthesia's move into interactive AI coaching signifies a broader industry trend where AI solutions are increasingly valued for their ability to drive measurable business outcomes and behavioral change, rather than just content creation. This positions the company to capture a larger share of the enterprise training market by offering more defensible and impactful performance management tools.

Key facts

  • Synthesia launched Roleplay Sessions, an interactive training product.
  • Employees can practice high-stakes conversations with AI avatars that respond and provide feedback.
  • The platform scores users against a rubric to measure performance.
  • Synthesia aims to shift from content generation to proving measurable business outcomes and behavioral change.
  • The company plans to expand the 'Sessions' platform to include job interviews and candidate screening.
  • Early customers include top-tier companies in Europe and the Fortune 100.

Synthesia, a company known for its AI-powered video generation for enterprise training, is expanding its offerings with the launch of Roleplay Sessions. This new product moves beyond static training videos to provide interactive practice for employees in high-stakes conversations, such as sales pitches, performance reviews, and customer complaint handling.

The Roleplay Sessions feature AI avatars that engage users in realistic dialogues, offering feedback and scoring performance against a defined rubric. Synthesia's CEO, Victor Riparbelli, stated that while video training is effective, actual practice is crucial for behavioral change, a gap the new product aims to fill. This strategic shift positions Synthesia as a performance-management platform rather than solely an AI avatar company, leveraging proprietary technology layered with reasoning intelligence from OpenAI.

The company believes this focus on measurable business outcomes and performance data will be a key differentiator in the enterprise AI market. Early adopters include major corporations, with popular use cases focusing on sales team training and leadership development, particularly in soft skills. Synthesia plans to broaden the availability of Roleplay Sessions to smaller businesses and consumers in the coming months as inference costs decrease.

Frequently asked questions

Synthesia has launched Roleplay Sessions, an interactive training product where employees can practice high-stakes conversations with AI avatars.

Employees engage in simulated conversations with AI avatars that talk back, push back, and then score their performance against a rubric.

The company is moving beyond generating training videos to offering a platform that proves AI's effectiveness in changing behavior and providing measurable business outcomes.

Early customers include one of the top three companies by market cap in Europe, one of the top five Fortune 100 companies, and a major global recruitment company.

What Happens Next

01Synthesia plans to expand the 'Sessions' platform to include job interviews and candidate screening.
02The company aims to offer Roleplay Sessions more widely to small businesses and consumers in the coming months.

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Cadence

How It Developed

Synthesia launched Roleplay Sessions for interactive AI-driven training.
The new product allows employees to practice conversations with AI avatars.
Roleplay Sessions will score users against a rubric.
Synthesia plans to expand the 'Sessions' platform to other formats like job interviews.
The company argues that practice, not just information, drives behavioral change.
Synthesia is positioning itself as a performance-management platform.
Early customers include major European and Fortune 100 companies.
The offering is currently for enterprises but may expand to small businesses and consumers.

Sources

T1
Synthesia’s AI training platform is moving beyond videos into live coachingTechCrunch

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