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Spotify partners with Merlin for AI music covers and remixes

Created at 4 Aug · 4:06 PM1 source↑ Market-relevant
IN SHORT

Spotify is expanding its AI music project, allowing users to create covers and remixes of artists' songs with consent. Merlin, representing over 30,000 independent labels, has joined Universal Music Group in this initiative, aiming to provide a legal framework for AI-driven music creation.

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Key Numbers

30,000+labels from Merlin's network joining the AI music effort
50%daily track uploads generated with AI on Deezer
10%daily track uploads generated with AI on Deezer in January 2025

Who's Involved

Spotify
music streaming service expanding AI music project
Merlin
licensing partner for independent labels joining AI music effort
Universal Music Group
partner in Spotify's new AI music initiative
Gustav Söderström
Spotify co-CEO discussing AI music product
Alex Norström
Spotify co-CEO discussing artist consent and compensation
Deezer
music streamer noting AI-generated track uploads

↳ Why This Matters

Spotify's initiative aims to legitimize AI-driven music creation by focusing on artist consent and compensation, potentially setting a new industry standard and creating new revenue streams amidst a surge of AI-generated music on streaming platforms.

Key facts

  • Spotify is developing an AI music product for fan-made covers and remixes.
  • Merlin, representing over 30,000 independent labels, has partnered with Spotify on the AI music initiative.
  • The product requires artists' consent, credit, and compensation for their work.
  • A research preview will be released to a subset of users.
  • The tool is intended to be a paid add-on for users.

Spotify is advancing its AI music project, which will enable users to create covers and remixes of artists' songs with their consent. The company announced that Merlin, a key licensing partner for independent labels and distributors, has joined Universal Music Group in this new AI music endeavor. This collaboration integrates over 30,000 labels from Merlin's network into the product, allowing for fan-created content based on participating artists' work.

Spotify's co-CEOs emphasized that the product is designed to feature "real artists, not fake artists," ensuring that artists provide consent, receive credit, and are compensated for their music being used in AI-generated covers and remixes. This approach aims to establish a legal framework for artists to benefit from the growing AI trend in interactive music.

The streaming service noted that a significant portion of daily track uploads on platforms like Deezer are now AI-generated, highlighting the evolving landscape of music creation. Spotify plans to release a research preview of its fan remix and covers product to a select group of users, without requiring a full music catalog to begin. The company intends for the tool to be a paid add-on, thereby creating an additional revenue stream for artists.

Frequently asked questions

Spotify is developing a product that allows users to create AI-powered covers and remixes of artists' music, with the artists' consent.

Merlin, representing over 30,000 independent labels, and Universal Music Group are partnering with Spotify on this AI music effort.

Artists must consent to their music being used, and they will receive credit and compensation for any fan-made covers or remixes.

The tool is planned as a paid add-on, intended to generate additional revenue for participating artists.

What Happens Next

01A research preview of the fan remix and covers product will be made available to a subset of users.

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Cadence

How It Developed

Spotify announced plans for a new AI music product allowing fan-made covers and remixes.
Merlin, a licensing partner for independent labels, has joined Universal Music Group in the AI music effort.
The partnership brings over 30,000 labels from Merlin's network into Spotify's AI music initiative.
Spotify's AI music product will focus on consenting artists and providing them with credit and compensation.
A research preview of the product will be made available to a subset of users.
The tool is planned as a paid add-on, creating an additional revenue stream for artists.

Sources

T1
Spotify expands AI remix and covers project with Merlin partnershipTechCrunch

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