Key facts
- Over half of consumers distrust AI shopping agents.
- More than a quarter of brand loyalty is at risk due to AI shopping.
- AI has made shopping faster but has not increased consumer trust.
New research from Horizon Media indicates that consumer trust in AI shopping agents is low, with over half of consumers expressing distrust. This lack of trust poses a significant risk to brand loyalty, potentially impacting more than a quarter of it. While AI has demonstrably improved the speed of the shopping process, it has not yet translated into increased consumer confidence or reliance on these technologies for trusted recommendations.