Key facts
- Meta is developing an advanced AI assistant using its Muse Spark AI model.
- The assistant is described as 'agentic,' capable of autonomous action.
- Meta plans to integrate an agentic shopping tool into Instagram.
- The Instagram tool is targeted for launch before the fourth quarter.
- Meta is training an internal AI agent codenamed 'Hatch'.
Meta is reportedly developing a sophisticated AI assistant for its users, powered by its new Muse Spark AI model. The assistant is described as 'agentic,' implying it can take initiative and act independently to achieve user-defined goals. The company plans to integrate an agentic shopping tool into Instagram, with a target launch before the fourth quarter. Separately, Meta is training an internal AI agent codenamed 'Hatch,' inspired by the open-source project OpenClaw, with internal testing aimed for completion by the end of June. This development signals Meta's continued investment in advanced artificial intelligence capabilities, potentially integrating these agents into its existing platforms and services. The company is spending billions to quickly develop frontier AI models.