Key facts
- A global memory-chip shortage is affecting Apple product prices.
- The iPhone 18 Pro is projected to have a price tag of $1,299.
- This price increase is attributed to the ongoing shortage of memory chips.
The global shortage of memory chips is directly influencing the pricing of consumer electronics, including Apple's product line. The upcoming iPhone 18 Pro is anticipated to reflect these increased costs, with a potential price of $1,299. This situation highlights the broader supply chain challenges affecting the technology sector and the direct impact on end-consumer prices.