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London AI car firm Seeing Machines sees revenue surge on driver-tracking software demand

Created at 11 Aug · 6:56 AM1 source↑ Market-relevant
IN SHORT

Seeing Machines, an AI car technology firm, reported a 45% jump in revenue to $76.3 million, driven by new European safety legislation mandating driver monitoring systems. The company's software tracks drivers' eyes and heads in real time, with production volumes of cars using its technology expanding by 195%.

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Key Numbers

45%revenue jump
$76.3mtotal revenue
$52.8mprior year revenue
126%second-half revenue surge
135%year-on-year jump in royalties revenue
$33.9mroyalties revenue
July 7, 2026GSR mandate effective date
195%expansion in production volumes
4.5munits using Seeing Machines technology
2.1mrecord quarterly production units
333%quarterly production increase
$10.7m - $11.7mexpected earnings before tax (second half)
$13.7mloss in first half
$4.3m
expected cash at fiscal year-end
8.2mvehicles worldwide with safety software
90%quarter-over-quarter surge in Guardian hardware unit sales
$15mGuardian full-year revenue

Who's Involved

Seeing Machines
AIM-listed car tech firm specializing in driver-tracking software
Samuel Norman
Senior City Reporter
Paul McGlone
chief executive of Seeing Machines
European Union
mandated new safety legislation for driver monitoring technology
London AI car firm Seeing Machines sees revenue surge on driver-tracking software demand

↳ Why This Matters

The surge in revenue for Seeing Machines highlights the significant market impact of new regulatory mandates on automotive technology. The company's success demonstrates how AI-driven safety features are becoming essential components in vehicles, driven by legislation and consumer demand for enhanced driver monitoring.

Key facts

  • Seeing Machines reported a 45% increase in revenue to $76.3 million for the fiscal year.
  • Revenue in the second half of the year alone surged 126%.
  • Royalties revenue jumped 135% year-on-year to $33.9 million.
  • Production volumes of cars using Seeing Machines technology expanded by 195% to nearly 4.5 million units.
  • The firm expects earnings before tax between $10.7 million and $11.7 million for the second half, a swing from a loss in the first half.

London-based AI car firm Seeing Machines has reported a significant surge in revenue, reaching $76.3 million, a 45% increase from the previous year. This growth is largely attributed to new European safety legislation that mandates camera-based driver monitoring technology in all new vehicle registrations. The European Union’s General Safety Regulation (GSR), effective from July 7, 2026, has driven demand for Seeing Machines' driver-tracking software.

In the second half of the fiscal year alone, revenue saw a substantial 126% increase. Royalties revenue specifically jumped 135% year-on-year to $33.9 million as global car manufacturers accelerated the integration of Seeing Machines' systems. Production volumes of vehicles equipped with the company's technology expanded by 195% to nearly 4.5 million units. The fourth quarter marked a new record, with production hitting 2.1 million units, a 333% increase compared to the previous year.

Seeing Machines expects its earnings before tax for the second half of the year to be between $10.7 million and $11.7 million, a notable shift from a $13.7 million loss in the first half. The company anticipates closing the fiscal year with $4.3 million in cash.

Beyond its core driver-tracking software, Seeing Machines has expanded its global reach by securing partnerships with three new Japanese automakers and adding $40 million in new program expansions with existing European manufacturers. It is estimated that over 8.2 million vehicles worldwide are currently operating with the company’s safety software. The firm's commercial fleet technology, Guardian, also experienced a strong quarter, with hardware unit sales increasing by 90% in the final quarter, contributing $15 million to the full-year revenue.

Paul McGlone, chief executive of Seeing Machines, described the financial year as "pivotal," emphasizing that regulatory requirements are increasingly underpinning the demand for their systems.

Frequently asked questions

Seeing Machines develops camera and AI software that tracks drivers' eyes and heads in real time to monitor driver behavior.

The European Union’s General Safety Regulation (GSR), which came into force on July 7, 2026, requires camera-based driver monitoring technology in all new vehicle registrations.

The company reported a 45% jump in revenue to $76.3 million, with royalties revenue increasing 135% to $33.9 million. It expects to move into profitability in the second half of the year.

What Happens Next

01Seeing Machines expects to close the fiscal year with $4.3 million in cash.

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How It Developed

Seeing Machines reported a 45% jump in revenue to $76.3 million.
Revenue in the second half of the year surged 126%.
Royalties revenue increased 135% year-on-year to $33.9 million.
European Union's General Safety Regulation (GSR) mandate came into force on July 7, 2026.
Production volumes of cars using Seeing Machines technology expanded by 195% to nearly 4.5 million units.
Quarterly production hit a new record of 2.1 million units in the fourth quarter.
The firm expects earnings before tax between $10.7 million and $11.7 million for the second half.
Seeing Machines expanded its global footprint with new Japanese automakers and existing European manufacturers.

Sources

T1
London AI car firm records surge in revenue on demand for driver-tracking softwareCity AM

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