Key facts
- A new free tool called rslmedia.org has been launched to allow artists to manage consent for AI use of their identity.
- The platform allows artists to register their consent levels as green (permitted), yellow (allowed under certain conditions), or red (prohibited).
- Cate Blanchett, co-founder of the platform, presented the initiative at the European Parliament.
- The tool aims to treat human identity as a form of intellectual property.
- The platform is intended to complement emerging regulatory frameworks for AI.
Hollywood stars, including Javier Bardem and Cate Blanchett, are launching a new free online tool called rslmedia.org to protect artists' identities from artificial intelligence.
The platform allows any artist or content creator to register and specify their level of consent for AI to use their face, voice, movements, or ideas. Consent is categorized into three levels: green for permitted use, yellow for use under certain conditions (like payment), and red for prohibited use.
Cate Blanchett, who co-founded the non-profit initiative with Nikki Hexum, Doug Leeds, and Eckart Walther, presented the tool at the European Parliament. She emphasized the need for consent-based safeguards to keep pace with technological advancements and protect human rights, stating that human identity should be treated as intellectual property.
Film director Steven Soderbergh, also present at the event, described the platform as a "persuasive mechanism to do the right thing in a simple, elegant way," aiming to provide direction amidst the rapid development of AI. Representatives from the technology industry reportedly voiced concerns that such initiatives could hinder Europe's technological competitiveness.