Key facts
- Google DeepMind and A24 are partnering to explore AI's role in filmmaking.
- A24 will retain creative control and will not be involved in IP or data training.
- Alphabet has invested $75 million in A24.
- The collaboration aims to develop new creative workflows and techniques for artists.
Google DeepMind and independent film studio A24 have announced a partnership focused on leveraging artificial intelligence to support filmmakers and creative professionals. The collaboration intends to help artists develop novel creative workflows and techniques, with a commitment to ensuring that future AI tools are shaped by the creators who will use them.
Under the agreement, A24 and Google DeepMind will engage in multiple research and development projects over time. A source familiar with the arrangement indicated that A24 will maintain full creative control and that the deal does not involve intellectual property or data-training rights. This partnership will grant A24 access to DeepMind's research capabilities, infrastructure, and global reach.