Key facts
- Chili's parent company, Brinker International, is investing in upgrading restaurant technology systems.
- The company has focused on enhancing WiFi infrastructure and replacing outdated handheld ordering devices.
Chili's parent company, Brinker International, is focusing on foundational technology upgrades like WiFi and ordering tablets rather than adopting advanced AI applications. CIO Chris Caldwell stated the company is prioritizing efficiency and customer experience through improved core systems.

Chili's strategic decision to focus on foundational technology like WiFi and ordering systems over advanced AI highlights a common dilemma for businesses: prioritizing core operational improvements that directly impact customer experience and efficiency versus adopting cutting-edge, potentially costly, AI solutions.
Chili's, through its parent company Brinker International, is prioritizing fundamental technology upgrades over the adoption of advanced artificial intelligence applications, according to CIO Chris Caldwell. Caldwell stated that his focus over the past 2.5 years has been on overhauling restaurant WiFi systems and replacing thousands of handheld ordering devices.
While other restaurants are integrating AI for tasks like drive-thru order taking, Chili's has largely steered clear of such uses. Instead, the company has focused on improving food quality, service, and foundational tech. Caldwell mentioned that some restaurants lacked sufficient ordering tablets, and the existing system struggled to reliably send orders to the kitchen, leading to service delays.
To address these issues, Chili's has invested in deploying 23,000 iPads for order taking and is redesigning the software on these devices to enhance ease of use and speed up employee training. Additionally, WiFi access points have been replaced in all 1,200 of its U.S. restaurants to ensure sufficient bandwidth for in-store operations.
Caldwell clarified that Chili's is not entirely avoiding AI. Corporate employees at Brinker have access to Microsoft's Copilot, which has reportedly increased their efficiency. Caldwell himself uses AI for brainstorming, such as discussing the implications of table-side payment devices. Brinker is also evaluating several potential AI uses for restaurant operations, including estimating online order pickup times, with the primary criterion being whether it improves ease for staff or customers.