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Chili's prioritizes WiFi and tablets over AI for restaurant upgrades

Created at 25 Jul · 9:41 AM1 source↑ Market-relevant
IN SHORT

Chili's parent company, Brinker International, is focusing on foundational technology upgrades like WiFi and ordering tablets rather than adopting advanced AI applications. CIO Chris Caldwell stated the company is prioritizing efficiency and customer experience through improved core systems.

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Key Numbers

2.5 yearsCIO's tenure focusing on tech overhaul
23,000iPads deployed for order taking
1,200US restaurants with replaced WiFi

Who's Involved

Chris Caldwell
CIO of Brinker International, prioritizing tech upgrades
Brinker International
Parent company of Chili's investing in technology
Microsoft
Provider of Copilot AI tool used by Brinker employees
Chili's prioritizes WiFi and tablets over AI for restaurant upgrades

↳ Why This Matters

Chili's strategic decision to focus on foundational technology like WiFi and ordering systems over advanced AI highlights a common dilemma for businesses: prioritizing core operational improvements that directly impact customer experience and efficiency versus adopting cutting-edge, potentially costly, AI solutions.

Key facts

  • Chili's parent company, Brinker International, is investing in upgrading restaurant technology systems.
  • The company has focused on enhancing WiFi infrastructure and replacing outdated handheld ordering devices.
  • Chili's has deployed 23,000 iPads and is redesigning their ordering software.
  • CIO Chris Caldwell indicated a preference for improving core operational tech over adopting advanced AI.
  • AI tools like Microsoft's Copilot are being used by corporate employees for efficiency.
  • Potential AI applications for restaurant operations, such as order time estimation, are being explored.
  • Chili's, through its parent company Brinker International, is prioritizing fundamental technology upgrades over the adoption of advanced artificial intelligence applications, according to CIO Chris Caldwell. Caldwell stated that his focus over the past 2.5 years has been on overhauling restaurant WiFi systems and replacing thousands of handheld ordering devices.

    While other restaurants are integrating AI for tasks like drive-thru order taking, Chili's has largely steered clear of such uses. Instead, the company has focused on improving food quality, service, and foundational tech. Caldwell mentioned that some restaurants lacked sufficient ordering tablets, and the existing system struggled to reliably send orders to the kitchen, leading to service delays.

    To address these issues, Chili's has invested in deploying 23,000 iPads for order taking and is redesigning the software on these devices to enhance ease of use and speed up employee training. Additionally, WiFi access points have been replaced in all 1,200 of its U.S. restaurants to ensure sufficient bandwidth for in-store operations.

    Caldwell clarified that Chili's is not entirely avoiding AI. Corporate employees at Brinker have access to Microsoft's Copilot, which has reportedly increased their efficiency. Caldwell himself uses AI for brainstorming, such as discussing the implications of table-side payment devices. Brinker is also evaluating several potential AI uses for restaurant operations, including estimating online order pickup times, with the primary criterion being whether it improves ease for staff or customers.

    Frequently asked questions

    Chili's parent company, Brinker International, is focusing on upgrading its WiFi systems and replacing handheld ordering devices with new tablets.

    Chili's has deployed 23,000 iPads for waitstaff to take customer orders.

    Yes, corporate employees at Brinker use AI tools like Microsoft's Copilot for efficiency, and the company is exploring AI for specific operational tasks like estimating order readiness.

    Before the current upgrades, some Chili's restaurants had insufficient ordering tablets, and the system did not reliably send orders to the kitchen, causing slower service.

    What Happens Next

    01Brinker is exploring about half a dozen potential AI uses for restaurant operations.

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    How It Developed

    Chili's parent company, Brinker International, is focusing on upgrading foundational technology systems.
    CIO Chris Caldwell stated the company is prioritizing WiFi and handheld ordering devices over AI.
    Chili's has replaced WiFi access points and provided 23,000 iPads for order taking.
    The company is redesigning tablet software for easier order taking and faster employee training.
    Brinker employees use Microsoft's Copilot for efficiency and brainstorming.
    Chili's is exploring AI for tasks like estimating online order readiness.
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    Sources

    T1
    What AI? Chili's spends big on WiFi and tablets instead of tokensBusiness Insider

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