Key facts
- Apple aims to expand its TV shows and movies offerings on its streaming service and in theaters.
- Senior executive Eddy Cue made the remarks while accepting an entertainment industry honor in France.
- Apple TV+ launched original content in 2019 and has seen success with titles like "CODA" and "F1."
- A sequel to the movie "F1" is in development.
- Apple views theatrical releases and streaming as complementary strategies for its content.
Apple intends to enhance its entertainment offerings with more TV shows and movies for both its streaming service and theatrical releases, according to senior executive Eddy Cue. Speaking at the Cannes Lions International Festival of Creativity, where he was honored as the 2026 Entertainment Person of the Year, Cue expressed confidence in the company's continued commitment to content creation.
