Key facts
- Amazon unveiled its AI-powered Proteus robot in the UK.
- The robot is part of a €10 billion European investment in logistics and automation.
- Proteus robots can respond to conversational instructions.
- The company is expanding same-day delivery services globally.
- Amazon is building over 25 sub-same-day delivery sites across Europe.
Amazon has unveiled its next-generation AI-powered warehouse robot, Proteus, in the United Kingdom as part of a significant European investment strategy. This initiative is a component of a broader €10 billion ($11.6 billion) plan to enhance logistics and delivery infrastructure across Europe. The Proteus robot is designed to move autonomously within fulfillment centers and respond to conversational instructions, representing an advancement in warehouse automation. The company is also expanding its same-day delivery services, aiming to make rapid fulfillment a standard offering. This expansion includes building over 25 sub-same-day delivery sites across Europe to shorten delivery windows and improve regional coverage. The Proteus robot, currently deployed in 25 U.S. sites, is expected to see its operational range significantly extended with a European rollout planned for the first half of 2027. Amazon's focus on conversational AI integration suggests a future where human workers can direct robotic systems using natural language. The company's shares remained stable following the announcement, reflecting investor confidence in its long-term strategy.