Key facts
- Facebook groups supporting Australia's One Nation party appear to be run by foreign digital creators.
- Many of these groups were created this year.
- The digital creators are primarily from Indonesia.
- These creators monetize content through engagement.
- There is a possibility of AI-generated posts within these groups.
- The findings raise concerns about foreign interference in Australian politics.
Facebook groups that express support for Australia's One Nation party appear to be operated by foreign digital creators, with a significant presence from Indonesia. Researchers have identified numerous such groups, many of which were established in the current year. These groups are populated by individuals described as 'digital creators' who are primarily based overseas. The primary motivation for these creators seems to be monetization, deriving income from the engagement their posts generate. There is also a possibility that some of the content is AI-generated, further complicating the origin and authenticity of the material being shared. This development raises concerns about the integrity of online political discussions and the potential for foreign actors to influence domestic political landscapes through social media platforms.