Key facts
- UK government plans to give established media outlets greater algorithmic promotion on platforms like YouTube and TikTok.
- The proposals aim to combat misinformation and protect democratic institutions.
- Special rules may be implemented during times of social unrest or crisis.
- The government is considering extending these rules to newspapers, labeling them 'trustworthy providers'.
- Tech companies like YouTube have voiced concerns about distorting viewer choice and the creator economy.
- Safeguarding major sporting events from paywalls on digital platforms is also part of the proposals.
The UK government has unveiled plans to ensure established media outlets, including public service broadcasters like the BBC, ITV, and Channel 4, receive greater prominence on digital platforms such as YouTube and TikTok. Ministers argue this is necessary to combat the growing threat of online misinformation, which they deem 'existential for our democracy.' The proposals, detailed in a government consultation, would require these platforms to algorithmically promote content from trusted providers, with special considerations for times of social unrest or crisis. This move is partly driven by concerns from UK broadcasters that their content is being overshadowed by less reliable material, particularly content originating from the US.
Media minister Ian Murray expressed hope for voluntary cooperation from tech companies but indicated that legislation could be pursued if necessary. The consultation also explores extending similar prominence rules to local and national newspapers, though defining 'trustworthy providers' is expected to be a contentious issue. Industry figures like Guy Black of the News Media Association support the aim of combating misinformation but stress the need to protect media diversity. However, social media companies and figures from the creator economy have voiced skepticism. David Wheeldon, a YouTube executive, stated that prominence rules would distort viewer choice and unfairly impact creators and the journalism ecosystem. He advocated for a level playing field where viewers decide what content to consume.
These proposals come as a growing number of people, particularly younger demographics, are consuming news through digital platforms rather than traditional media. The government is also considering measures to safeguard major sporting events, ensuring that rights to events like the World Cup, Olympics, and Wimbledon cannot be exclusively placed behind paywalls on digital services. Furthermore, the consultation touches upon the potential switch-off of terrestrial TV signals in favor of digital TV delivered via internet connections, possibly as early as 2034, with concerns raised about the impact on viewers with limited broadband access.