Key facts
- Canada is proposing stricter privacy rules.
- The rules aim to prevent businesses from using personal data for price discrimination.
- Individuals will gain more control over their personal information.
- The legislation would restrict 'surveillance pricing' but not ban it.
The Canadian government has introduced legislation to update its privacy laws, proposing stricter rules that would limit businesses' ability to use personal data for price discrimination. The proposed measures aim to give individuals greater control over their information and restrict the practice of 'surveillance pricing' without enacting a complete ban. Artificial Intelligence Minister Evan Solomon stated that the changes would target this practice. The legislation is part of an effort to enhance consumer privacy and data protection.