Key facts
- Andy Burnham is attempting to rebrand himself as an anti-establishment figure ahead of the Makerfield by-election.
- His campaign strategy involves connecting with the public and presenting himself as a protector of northern England.
- Supporters compare his ability to connect with the public to that of Boris Johnson.
- Burnham's team believes he has a 'fighting chance' to win the by-election.
- Burnham has publicly addressed a recent murder case, linking Nigel Farage's rhetoric to unrest.
Greater Manchester Mayor Andy Burnham is undergoing a significant political rebranding effort as he contests the Makerfield by-election, aiming to position himself as an anti-establishment 'man of the people' and a potential future Prime Minister.
Burnham, a seasoned politician with a history in Westminster, is attempting to shed his 'career politician' image. His strategy involves emphasizing his connection to northern England and his work as mayor, including the rollout of the price-capped Bee Network buses. Supporters, like Labour MP Louise Haigh, note his genuine enjoyment of public engagement, comparing his ability to connect with voters to that of Boris Johnson.
Despite facing a strong challenge from Nigel Farage's Reform UK, which has seen recent success in local elections in traditional Labour heartlands, Burnham's campaign team expresses confidence in his 'fighting chance' in Makerfield. Critics have previously questioned the authenticity of his northern roots, but his current persona appears to be resonating with some voters.
The campaign is anticipating a 'vicious' final two weeks, with Reform UK expected to focus on controversial issues. Burnham has recently spoken out on a murder case, linking Farage's rhetoric to public unrest.