Coffee Survives Every Recession. The Habit Never Breaks

Coffee demand stays steady through recessions and price shocks because coffee reads as a daily necessity, not a luxury shoppers give up. Alexis Rubenstein, Managing Editor of StoneX CoffeeNetwork, explains why coffee consumption holds up when prices climb and how Vietnam is reshaping global demand. Rubenstein breaks down the roughly six to eighteen month lag between the coffee futures market and retail prices, and why shoppers switch brands, trade down from premium, or brew at home instead of visiting coffee shops rather than cutting back. She also looks at Vietnam's fast-growing domestic coffee market, now near a record, and whether it could follow Brazil from export powerhouse to major global consumer. Download the StoneX 2026 Commodities Outlook: https://www.stonex.com/en/insights/commodities-outlook/?utm_source=youtube&utm_medium=qr_code&utm_campaign=mi_outlook_q3_26 Discover Actionable Coffee Insights with StoneX Market Intelligence: https://shop.stonex.com/products/coffee-premium-market-reports?_pos=1&_sid=26ca6dccb&_ss=r?utm_source=x&utm_medium=social&utm_campaign=sxtv_guest_leonardo_rossetti&utm_content=share Watch the full conversation: https://www.youtube.com/watch?v=vGUdFvK35IY Coffee Stocks Now Matter More Than Harvests: https://www.stonex.com/en-us/insights/coffee-stocks-now-matter-more-than-harvests/ 0:00 Coffee Holds Firm in Downturns 0:50 Coffee Prices Lag at the Shelf 1:22 Shoppers Trade Down Not Out 1:54 Vietnam's Coffee Demand Surges Like and subscribe for more financial market insights. #Coffee #StoneX #AlexisRubenstein