'The bedrock of music': Country music’s unmatched authenticity fuelling popularity surge

Writer and Comedian Michael Loftus weighs in on country music’s growing popularity, attributing its surge to the genre’s authenticity. “Here’s why country music is popular, I’ll tell you right now, because it’s honesty; there’s a foundation,” Mr Loftus told News24 Digital Presenter Gabriella Power. “It’s like the bedrock of all music … there are a few country music singers out there that are just completely authentic, and that’s always going to draw people to it.”