Singapore Grand Prix: Formula One teams tap local culture to court younger motorsport fans

CNA2 hours ago2:40

From orchid motifs to batik-inspired designs, some Formula One teams are putting a local spin on their merchandise for this year's Singapore Grand Prix. They are hoping these limited edition collections will appeal to a younger generation of fans, as race merchandise increasingly crosses over into everyday fashion. Nadine Yeam on what's driving the shift. Nadine Yeam reports.

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