Mahjong, art fairs: F&B businesses find new ways to attract diners

Singapore F&B businesses are looking beyond food to attract customers and build stronger communities amid rising costs. Yum Cha has introduced Mahjong Social Fridays during quieter hours, while Chin Mee Chin Confectionery hosted an art-and-book fair to reach younger customers. Both businesses say offering memorable experiences and fostering connections could help them stand out in an increasingly challenging operating environment. Natalie Ong reports.