Why China matters to Miele

Dr. Reinhard Christian Zinkann, Executive Director and Co-Proprietor of Miele, spoke to CGTN Europe at IFA Berlin about the importance of “Made in Germany” to the company’s premium brand and reputation for quality, despite the higher costs of manufacturing in Germany. He also discussed China’s importance as a major market for Miele, where demand for premium products continues to grow. Zinkann said Chinese competitors are becoming increasingly strong, but argued that competition is healthy and that Miele remains confident in the value, quality and brand promise it offers consumers. 📺 Subscribe to our YouTube channel and stay updated with our latest analysis and interviews:👇 https://www.youtube.com/channel/UCgrNz-aDmcr2uuto8_DL2jg 👈 Download our APP on Apple Store (iOS): https://itunes.apple.com/us/app/cctvnews-app/id922456579?l=zh&ls=1&mt=8 Download our APP on Google Play (Android): https://play.google.com/store/apps/details?id=com.imib.cctv For more: https://www.cgtn.com/video Most watched videos: Impossible Challenge: 30 seconds to count banknotes BLINDFOLDED https://www.youtube.com/watch?v=ZmP_Ybj-jws Impossible Challenge: Gymnastics Boy Arat Hosseini from Iran! https://www.youtube.com/watch?v=8sxX--U4c8w Impossible Challenge: How to calm babies in 5 seconds? https://www.youtube.com/watch?v=kR3q9sXM7WA