Key facts
- Zoopla is focusing on property valuations to engage existing homeowners.
- The company reported a £13.3m pre-tax profit in 2025.
- Homeowner user numbers grew by 39% to 5.4m in 2025.
- Revenue slipped 1% to £83.2m in 2025.
- Zoopla was acquired by Silver Lake Partners for £2.2bn in 2018.
Zoopla, the UK's second-largest property portal, is shifting its business strategy to capitalize on homeowners' interest in property valuations, a move that has contributed to its return to profitability. New chief executive Paul Whitehead, who joined from used-car website Cazoo, is steering the company away from a primary focus on property transactions towards offering a range of financial services to existing homeowners.
The company's new advertising campaign highlights this pivot, with one advert on the Elizabeth Line asking: “Want to know the value of your home? …and your boss’s second home in the Cotswolds?” Whitehead stated that this hyper-local, postcode-by-postcode valuation message aims to draw customers in and build brand trust for ongoing relationships.
This strategy appears to be paying off, as Zoopla posted a £13.3m pre-tax profit in 2025, recovering from a £5.2m loss the previous year, which was impacted by a significant write-down of its estate agent subsidiary, Yourkeys. The number of homeowners using Zoopla surged by 39% to 5.4 million in 2025, with an additional million users joining since then. However, the group's revenue saw a slight decrease of 1% to £83.2m during the same period.
While Zoopla's profitability is growing, it remains considerably smaller than its main competitor, Rightmove, which reported a £290m pre-tax profit and £425m in revenue for 2025. Whitehead differentiated Zoopla's approach, emphasizing a focus on driving lead quality, data insights, and return on investment for its partners, rather than solely monetizing high traffic volumes like traditional portals.
Zoopla claims that seven in ten consumers name it first when asked to identify a home valuation portal. The company collaborates with various estate agents and housebuilders, including Connells, Taylor Wimpey, and Persimmon, providing them with valuation data. Despite a general decline in house prices and market activity, Whitehead indicated that Zoopla's strategy is not solely a response to a subdued market, noting the resilience of UK consumers.
The property portal was acquired by American private equity firm Silver Lake Partners for £2.2bn in 2018.