Key facts
- Drip, a canned water company founded by Big Zuu, has been liquidated with £9 million in debts.
- Tottenham Hotspur is owed money following the liquidation.
- Drip was the Official Front of Training Wear Partner for Tottenham Hotspur Women for the 2024/25 season.
- The partnership was announced on August 6, 2024.
- Drip was founded in 2023 and uses aluminum cans, emphasizing sustainability.
Tottenham Hotspur is owed money after Drip, the canned water company founded by celebrity chef Big Zuu, was liquidated with debts totaling £9 million. The company had recently announced a partnership with Tottenham Hotspur Women to be its Official Front of Training Wear Partner for the 2024/25 season.
Drip, founded in 2023, positions itself as a disruptor in the water market, emphasizing high-quality mineral water and sustainability through the use of aluminum cans. The partnership with Spurs Women was announced on August 6, 2024, with branding set to appear on the team's training and travel wear. Both Drip and Tottenham Hotspur highlighted shared values in sustainability, with the club noting its efforts to eliminate single-use plastics and power its facilities with renewable energy.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, expressed delight at the partnership, noting Drip's support as crucial for the Women's team. Samantha Wilmot, Head of Sport at Drip, stated the partnership was ideal for the brand's mission to make a positive impact and champion women's sports. Musician AJ Tracey, a Drip ambassador and Spurs fan, also expressed excitement about the collaboration, believing it would raise the profile of women's football.