Key facts
- Tom Cruise's film Digger is projected to lose around $245 million.
- The film has grossed $35.3 million globally.
- Digger's production and marketing costs are estimated at $280 million.
- Variety projects Digger will finish its run with $50 million worldwide.
- Warner Bros stated the break-even point for Digger is $300 million.
- The Social Reckoning earned $5.5 million in North America on its opening weekend.
Tom Cruise's latest film, "Digger," is poised to become one of Hollywood's biggest box office flops, with analysts projecting a potential loss of around $245 million. The film has struggled to attract audiences, taking in only an estimated $35.3 million globally against a substantial production and marketing budget of $280 million.
Ticket sales for "Digger" saw a significant drop of approximately 60% in its second weekend. Hollywood trade publication Variety forecasts the film will conclude its theatrical run with about $50 million worldwide. To break even, considering its budget, marketing expenses, theater revenue shares, and potential awards campaign costs, the film would need to gross around $350 million. A Warner Bros spokesperson indicated a break-even figure of $300 million.
The film's performance stands in contrast to Cruise's recent franchise entries. "Digger" is directed by Alejandro G. Iñárritu.
Meanwhile, "The Social Reckoning," a new sequel to "The Social Network," also experienced a weak opening weekend, earning an estimated $5.5 million at the North American box office and $9 million globally.