Key facts
- The Agency is building a proprietary AI-native platform for its 4,000+ agents.
- The platform integrates MLS data, transactions, financials, marketing, and communications.
- Sensitive data is processed by privately hosted open-source LLMs.
- Commercial models are used for other tasks to leverage their capabilities.
- The platform will roll out to leadership before expanding to agents in 2027.
The Agency is developing a proprietary AI-native platform to serve its global network of over 4,000 agents. The platform aims to unify various data streams, including MLS data, transaction management, brokerage financials, marketing tools, and communications, into a single conversational interface. This initiative marks a significant investment in AI as a foundational element for the brokerage's operations. The company stated that sensitive client and financial data will be handled by open-source LLMs hosted on its own infrastructure, while commercial models will be utilized for tasks where they offer enhanced capabilities. This hybrid approach is intended to provide advanced intelligence without compromising data ownership. The rollout is planned to commence with the company's leadership team, with a broader expansion to agents expected in 2027.