Key facts
- Tesla's China-made EV sales rose 5% year-on-year in September.
Tesla's sales of China-made electric vehicles increased 5% year-on-year in September, reaching 95,366 units. This marks the 11th consecutive month of annual growth for vehicles produced at its Shanghai factory, including exports. The automaker is offering discounts on select Model Y and Model 3 variants in China to boost sales amid intense competition.
Tesla's continued sales growth in China, its key manufacturing hub, is crucial for its global delivery targets and overall financial performance. The ongoing discounts highlight the competitive pressures in the world's largest EV market, potentially impacting profit margins.
Tesla's sales of electric vehicles produced in China increased by 5% year-on-year in September, reaching 95,366 units. This marks the 11th consecutive month of annual growth for vehicles manufactured at its Shanghai factory, which includes exports to Europe, the Asia Pacific region, and Canada. The data was released by the China Passenger Car Association (CPCA).
Third-quarter sales of Shanghai-built EVs showed a 13.7% annual growth, according to Reuters calculations based on CPCA numbers. Globally, Tesla's third-quarter deliveries exceeded forecasts, positioning the automaker to return to full-year growth after two years of declines. However, global deliveries overall dropped 2.1% year-on-year compared to a high in the third quarter of 2025.
In China, the world's largest auto market, Tesla is currently offering discounts of 7,000 yuan on selected Model Y variants and 5,000 yuan on all Model 3 variants through the end of October. These incentives aim to bolster sales amidst intense competition.
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