Southwest Airlines revamps loyalty program with new tiers
IN SHORT
Southwest Airlines is revamping its Rapid Rewards loyalty program, introducing new tiers and benefits effective January 1, 2027. The changes aim to reward affluent travelers and enhance the overall customer experience.
Key Numbers
2027Loyalty program revamp effective year
1Tier qualifying point earned per dollar spent by credit card holders
20One-way qualifying flight segments for A-List status
35,000Tier qualifying points for A-List status
40One-way qualifying flight segments for A-List Preferred status
70,000Tier qualifying points for A-List Preferred status
Who's Involved
Southwest Airlines
revamped its loyalty program with new tiers
Bob Jordan
Southwest CEO, message on transformational journey
↳ Why This Matters
The changes to Southwest's loyalty program aim to enhance benefits for its most frequent and high-spending customers, potentially influencing travel choices and spending habits among its customer base.