Key facts
- Prismm is a startup that helps banks retain inherited money by integrating beneficiary and estate planning into accounts.
- The company's goal is to simplify asset transfer to heirs and reduce "estate attrition" for financial institutions.
- Prismm Designate allows banks to offer customers a digital way to update beneficiaries.
- Prismm Anchor provides a secure digital space for account holders to track assets and documents across institutions.
- Prismm Continuity, a future product, will guide bank staff and families through the asset transfer process.
Prismm, a startup founded in 2020 by sisters Martha Underwood and Shella Sylla, is developing digital solutions to help banks manage the transfer of assets to heirs after an account holder's death. The company aims to reduce "estate attrition," a phenomenon where heirs move inherited money to different institutions, by integrating beneficiary and estate planning directly into banking systems.
