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Prime Video to invest over $2B in Latin America through 2030

Created at 20 Aug · 7:06 PM1 source↑ Market-relevant
IN SHORT

Prime Video announced plans to invest more than $2 billion in Latin America between 2027 and 2030, aiming to expand original programming and sports content across Mexico, Brazil, Argentina, Colombia, and Chile.

Key Numbers

$2 billionPrime Video investment in Latin America
2027-2030Investment timeframe
2026Year for doubling local originals
25New titles planned for 2027
200NBA games per season in Brazil and Mexico
38Mexico national team home matches
4Years for Mexico national team matches

Who's Involved

Prime Video
Streaming service planning significant investment and content expansion in Latin America
Amazon
Parent company of Prime Video
Prime Video to invest over $2B in Latin America through 2030

↳ Why This Matters

This substantial investment signals Prime Video's aggressive expansion strategy in the competitive Latin American streaming market, aiming to capture a larger audience through localized content and exclusive sports rights.

Key facts

  • Prime Video will invest over $2 billion in Latin America between 2027 and 2030.
  • The company plans to more than double its local original productions in Mexico, Brazil, Argentina, Colombia, and Chile.
  • Over 25 new original titles are slated for release in 2027.
  • Prime Video will offer more than 200 NBA games per season in Brazil and Mexico.
  • The service will become the new home for the Mexico national team's 38 home matches over four years.
  • Third-party streaming service subscriptions will be available through the Prime Video app in five additional countries later this year.

Prime Video announced on Thursday its intention to invest more than $2 billion in Latin America between 2027 and 2030. This significant investment aims to bolster its original programming and sports offerings across key markets including Mexico, Brazil, Argentina, Colombia, and Chile.

The company plans to more than double the number of local original productions in these five countries starting from 2026, with a slate of over 25 new titles scheduled for 2027. Among the planned content are the second seasons of 'La Oficina' and 'Tremembé', the second season of 'Menem', and a new series titled 'Marília', alongside other scripted series, films, and reality shows.

In sports, Prime Video will continue its global NBA deal by offering more than 200 games per season in Brazil and Mexico. The service has also expanded its NBA coverage to Argentina, Colombia, and Chile for the first time. Furthermore, Prime Video will become the exclusive broadcaster for the Mexico national team's 38 home matches over the next four years, beginning in September.

Additionally, Prime Video is enhancing its app functionality by allowing customers in Costa Rica, the Dominican Republic, Guatemala, Paraguay, and Peru to subscribe to third-party streaming services directly through the app later this year. The platform will also launch rental and purchase options for premium entertainment in these five countries, as well as in Argentina.

Frequently asked questions

Prime Video plans to invest more than $2 billion in Latin America between 2027 and 2030.

The investment will focus on Mexico, Brazil, Argentina, Colombia, and Chile for original programming and sports, with expanded app features in Costa Rica, Dominican Republic, Guatemala, Paraguay, and Peru.

Prime Video will increase local original productions, including scripted series, films, reality shows, and sports content like NBA games and Mexico national team matches.

Customers in Costa Rica, the Dominican Republic, Guatemala, Paraguay, and Peru will gain this capability later this year.

What Happens Next

01Prime Video will launch rentals and purchases of premium entertainment in five countries and Argentina later this year.
02Prime Video will begin broadcasting the Mexico national team's home matches next month.
03Over 25 new original titles are expected to be released in 2027.

How It Developed

Prime Video plans to invest over $2 billion in Latin America from 2027 to 2030.
The company will more than double local original productions across five countries, with over 25 new titles planned for 2027.
Upcoming titles include Season 2 of 'La Oficina' and 'Tremembé', Season 2 of 'Menem', and 'Marília'.
Prime Video will broadcast over 200 NBA games per season in Brazil and Mexico, and has launched NBA coverage in Argentina, Colombia, and Chile.
The service will carry 38 home matches for the Mexico national team over four years, starting next month.
Customers in Costa Rica, Dominican Republic, Guatemala, Paraguay, and Peru will be able to subscribe to third-party streaming services through the app later this year.
Rentals and purchases of premium entertainment will also launch in these five countries, plus Argentina.

Sources

T1
Prime Video to invest more than $2 billion in Latin America through 2030Reuters

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