Key facts
- Porsche global vehicle deliveries fell 16% in the first nine months of 2026.
- China deliveries dropped 33% in the period.
- North America sales declined 13%, and Europe (excluding Germany) fell 11%.
- Sales of the 911 model increased 12% to 42,217 vehicles.
- Porsche's focus remains on desirable sports cars and individualization.
German sports car maker Porsche reported a 16% decrease in global vehicle deliveries for the first nine months of 2026, attributing the decline to weak demand in China, the phase-out of its 718 model line, and a strategic emphasis on brand value over sales volume.
Deliveries in China, a key market, plunged by 33% during the period. North America, Porsche's largest sales region, saw volumes fall by 13%, while Europe, excluding Germany, experienced an 11% decline. Third-quarter deliveries were in line with the trends observed in the first half of the year.
Despite the overall dip in deliveries, demand for Porsche's iconic 911 model remained robust, with sales rising 12% to 42,217 vehicles worldwide in the nine-month period. Matthias Becker, Porsche's board member for sales and marketing, emphasized the company's commitment to "highly desirable sports cars, appealing derivatives and the continued expansion of our individualisation offering."
On Wednesday, rival Mercedes-Benz announced an 8% drop in its third-quarter car sales, also citing challenging market conditions in China.