Key facts
- Advertising will appear on ChatGPT's Free and Go plans.
OpenAI is expanding advertising on ChatGPT to 26 additional countries, bringing the total to 89. The AI company aims to increase revenue from its advertising business ahead of a potential initial public offering. The expansion includes markets across Latin America, Europe, the Middle East, Africa, and Asia.

OpenAI's expansion of ChatGPT advertising aims to significantly increase revenue, which is crucial for its financial growth and potential IPO. The move also signals a growing trend of AI companies monetizing their platforms through advertising.
OpenAI is expanding its advertising presence on ChatGPT to 26 additional countries, increasing its global reach to 89 markets. This move is part of the AI company's strategy to bolster its advertising business and boost revenue in anticipation of a potential initial public offering. The company reported in August that its ads business had achieved an annualized revenue run rate of $1 billion. Advertisers can access these new markets through technology partners or via self-service on OpenAI's platform. Ads will be visible on the Free and Go plans, while premium subscription tiers will remain ad-free. OpenAI also introduced AI-powered tools for advertisers in September and has been testing business-sponsored agents with select US advertisers.
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